This project was a TVC for a product that allowed children to make their own slushies at home using fruit juice and other healthier options rather than the store versions. The company wanted a very energetic, fun and colourful animation to appeal to a young audience.
I developed the idea of the cups dancing as if it were a type of stage show musical in the vein of Million Dollar Mermaid with bright colourful abstract sets and synchronised dance movements building to dramatic finales. Done entirely in Cinema 4D I worked with a team of 3D animators who built the models and sets from scratch based on the design and 2D animatic I had developed.
View page
Visual reference: