Agency: Two Tractors
Client: Funtastic
Role: Art Direction / Design / 2D Animation
Format: TVC
This project was a TVC for a product that allowed children to make their own slushies at home using fruit juice and other healthier options rather than the store versions. The company wanted a very energetic, fun and colourful animation to appeal to a young audience.
I developed the idea of the cups dancing as if it were a type of stage show musical in the vein of Million Dollar Mermaid with bright colourful abstract sets and synchronised dance movements building to dramatic finales. Done entirely in Cinema 4D I worked with a team of 3D animators who built the models and sets from scratch based on the design and 2D animatic I had developed.
Agency: Two Tractors
Client: Seek
Role: 2D Animation / Design & Art Direction
Format: Online video
This animation was to promote the volunteer portal of the Seek website. The brief was to showcase the wide variety of community volunteer opportunities listed through the Seek service and also the many personal benefits that comes with volunteer work.
I developed a flattened perspective illustration style that was largely character focused as the story follows the main avatar depicted a variety of volunteer situations.
Agency: Traffic / Two Tractors
Client: Integrity Insurance
Role: Role: 2D Animation / Design & Illustration
Format: Html5 video
A set of animations and illustrations I created for the launch of Integrity Life Insurance's new HTML5 website. The brief was to create flowing animations that slowly loop and interact throughout the website as the audience navigates through it.
The various characters were designed to highlight key qualities and services the company offers. I wanted to show the characters frozen in slow motion in a moment of energetic movement using a very fluid abstract illustration style, in the vein of Matisse and contemporary artists like Quentin Monge. I created many of the characters and compositions based on photos of modern dance performance poses to create this effect and sense of dynamic movement but with very minimal animation.
Agency: Two Tractors
Client: Bank Australia
Role: 2D Animation / Design & Art Direction
Format: Online video
An animation for Bank Australia explaining their ethos of Responsible Banking. Bank Australia is dedicated to supporting environmental protection, clean energy and social issues.
I developed the existing linear style icons and colour palette of the Bank into abstract scenes that flowed together through a fluid continuous horizon line connecting the story.
The narrative follows a customers money and where it goes depending on what a bank chooses to invest in, drawing attention to the fact many banks in Australia invest invest heavily in areas such as the fossil fuel industry and live animal exports.
Agency: Two Tractors
Client: Workplace Giving Australia
Role: Animator / Motion Designer
Format: Online video
An animation I made for the not for profit organisation Workplace Giving Australia. It is a project that allows a joint relationship between employers, employees & charities. Individuals contribute a small portion of their pre-tax salary to charity of their choice and in most cases, employers will match the staff donations. The brief was to demonstrate this process in a fun and engaging character driven animation.
The narrative follows an employee character moving through the scenes engaging with the elements and also other colleagues in a comical way. The narrative style suited an exaggerated and cartoon aesthetic that I developed both in the design and also in the character animation, drawing heavily upon cartoon principles of exaggeration, staging and anticipation etc to create the effect.
Agency: Two Tractors
Role: 2D Animation / Design & Art Direction
Format: Online video
An animation for the launch of the Red Book software by CarmData. The brief was to develop a traditional record keeping book into a monster like creature which causes havoc and chaos before transitioning into the zen like calm of new book keeping software.
Agency: Two Tractors
Client: University of Melbourne - Melbourne Medical School
Role: 2D Animation / Design & Art Direction
Format: Online video
An ongoing series of animations promoting courses available at the University of Melbourne School of Medicine. This most recent animation for the Bachelor of Biomedicine has many graduates that are now currently working in research to fight the Covid-19 pandemic. The Biomedical school is part of the Melbourne Biomedical precinct which includes the groundbreaking infectious disease research centre the Peter Doherty Institute.
The concept behind the animation narrative was to show potential students what path the degree could offer them, as they move up through a 'tower' and reaching their final career destination at the top. I used an isometric exploded view treatment (Lego instruction style!) as it suited the building cutaway concept and modular nature of the scenes. I wanted to keep the tower concept very abstract and not too literal, and each scene/level is constantly constructing and deconstructing which also helped keep the design light and the animation movement fluid.
Agency: Two Tractors
Client: Colorific
Role: 3D Animator / Art Direction
Format: TVC (30sec & 15sec)
The brief was to create an imaginary world for Colorific’s launch of their new children toy range Skeletown. I was inspired by the aesthetic of Scooby Doo background paintings as a base for the visual style and treatment. The original concept was for the characters to be cartoon illustrations however this evolved into rigging and animating the actual product 3D CAD files.
Agency: Two Tractors
Client: Seek
Role: 2D Animation / Design & Art Direction
Format: Online video
An animation for Seek showcasing the new job search tools on their website. The animation narrative and concept was to suggest the new Seek job search features are revealed through the eye of a private investigator.
I developed a treatment to convey this theme using the aesthetic of film noir and 1950's pulp private detective magazine artwork, as if the animation is flicking through the pages of the magazine.. I incorporating many of the trademarks of this aesthetic using long shadows, dramatic contrasted lighting, moody atmospheric scenes with neon lights, rain and moonlight.
Agency: Two Tractors
Client: VicRoads
Role: 2D Animation / Design & Art Direction
Format: Online video
Part of a series of instructional animations I created for Vic Roads. The purpose of the videos is to showcase a new simple and streamline process of transferring vehicle registrations. The style I developed was a mixture of models created in Cinema 4D and 2D artwork both built in an isometric perspective.
Agency: Two Tractors
Role: Animator / Illustrator
Format: Online video
A project I illustrated and animated for the job search company Seek. The concept was to follow the process of a new job posting via Seek, using an analogy of 60s jet set travel as it travels on it’s journey. It was a fun challenge to recreate the distinctive aesthetic of travel posters and modernist design from that era in the treatment.